Southworth Resources Header

 

How to Create a Leadership Brand

Want to create a leadership brand?

That’s what all marketers strive for…but how do you achieve such a status?By focusing on those elements that will really make a difference.The following are key ingredients that leadership brands have:

Read more
Posted in Branding | 1 Comment

Sharpen Your Memory for Greater Networking Success

Sharpen Your Memory for Greater Networking Success

How to remember people’s names when you first meet them and afterwards

A simple yet challenging bit of networking finesse is to have a good memory. Remembering people’s names, faces and details when you see them again (months, weeks or even minutes later) makes a formidable impression on them. The “in one ear and out the other” is a common aliment of most adults after being introduced to someone at a networking event. Without the help of name tags it can be quite awkward to introduce the person you just met to someone else you know if you have forgotten their name already. Out of discomfort, many people default to a worse social offense: not introducing them at all.

How do you avoid these uncomfortable situations? How do you crank up your social savvy and learn how to stick people’s names into your working short term memory?

Read more
Posted in Networking | 1 Comment

Cordially Invited: Invitation Etiquette Basics

Cordially Invited: Invitation Etiquette Basics

As technology changes the basics of an invitation remain the same

This holiday season you rush to your mail box to see what holiday parties you and your family have been invited to. There is nothing better than a holiday get-together. We all love seeing how other people decorate during the holidays. A party is an opportunity to visit with friends you may not have seen recently or celebrate with your best friends that have supported you through the year! But this year you decide to host the party. How do you go about inviting people? The formula is easy and it really does not ever change.

Read more
Posted in Etiquette | 1 Comment

Letter Writing: Your Connection to the Future

Letter Writing: Your connection to the future

I don’t know about you, but I have a fascination with letters written by the famous and the infamous. There’s something intensely intimate about a handwritten letter, even beyond its content. The authors put pen to paper and share their deepest thoughts and emotions of the moment. When we get to view them, sometimes years after they have departed this world, we get a glimpse of their culture, history, and the vulnerability that even celebrities feel.

One example that stood out over the past year was in part due to the incredible amount of money it brought at auction.

Read more
Posted in Thoughts from Southworth | 5 Comments

4 Ways to Follow Your Heart AND Pay Your Bills

4 Ways to Follow Your Heart AND Pay Your Bills

“I want to get back into fashion, my first love.” The voicemail from a potential client thrilled me. She obviously had a bold, heart-led plan for her next career move, and I hoped I’d be able to help her.

By the time we spoke the next day, she was in panic mode. Afraid the fashion market was not robust in her new city, she was thinking of pursuing hospitality instead. After all, her recent experience as an event planner would be an asset, and she was facing a hefty mortgage payment for her new dream house.

Fortunately, this was a case where she could have her cake and eat it too. I love those!

Read more
Posted in Careers | 3 Comments

Keeping Top-Of-Mind With Your Customers

Keeping Top-Of-Mind With Your Customers

No matter what business you are in, you need to purposefully, thoughtfully and carefully plan out ways to stay top-of-mind with your customer base. If you sell consumer packaged goods, you are likely to use television advertising to let people know about your great product. If you are a retailer, you might use radio or newspaper to remind people to come to your store. But if you are a small business owner, how do you choose the right media for your business?

Read more
Posted in Branding | Leave a comment

Networking In Action: Listen for Valuable Content

Networking In Action: Listen for Valuable Content

Putting the Personal Touch into Your Follow-Up Correspondence

The most successful networkers are great listeners, not just great talkers. They know how to ask good questions and to engage other people in conversation. They are able to be fully present in the conversation, but also able to take mental note of the important information that the other person is sharing. Even the smallest details could be valuable to help you turn this new connection into a mutually-beneficial relationship for the future.

What kind of information is valuable?

Read more
Posted in Networking | 3 Comments

Get Social. Your Opinion Counts.

Let’s get social

We recently dipped our toes into the social waters of Facebook, started a Southworth Blog, and launched Product Reviews on our new website. I know it’s not polite to boast, but please humor me on this one because the feedback has been enlightening.

It turns out that given the opportunity, people love to voice their opinion. Happily, most have been positive. So read on to “listen in” on what people are saying.

Read more
Posted in Thoughts from Southworth | 4 Comments

Avoid the Dreaded Resume Black Hole

5 Tricks to Avoid the Dreaded Resume Black Hole

Does this situation sound all too familiar?

You spend hours and hours applying for countless jobs online — a tedious and exhaustive process — and then you wait and wait… but get no response.

For many job seekers today this is an all-too-common reality. So common, in fact, that this phenomenon has been dubbed the resume black hole. Just as nothing — not even light — can escape a black hole, resumes — not even resumes of well-qualified candidates — can escape the dread resume black hole.

The best solution then is to avoid the black hole altogether. Here are some tips:

Read more
Posted in Careers | Leave a comment

Penny Wise and Pound Foolish

Penny Wise and Pound Foolish

an excerpt from the Southworth archives

What would you think of a man who bought a beautiful brand-new Cadillac with air conditioning, white wall tires and all the built-in luxury extras which the Company manufactures, but neglected to take out one penny’s worth of insurance for liability, property damage, fire or theft?

Read more
Posted in Thoughts from Southworth | Leave a comment