Research Proves Southworth Fine Business Paper Significantly Enhances Positive Impressions and Business Decision Outcomes
Get the Two to One Advantage
A research study conducted among business decision-makers recently proved that the use of Southworth’s Fine Business Papers in resumes and business proposals lead to more positive impressions and more positive business decision outcomes than documents printed on ordinary copy paper. The research significantly supports this finding at the 95% confidence level.
The research was conducted among businesspeople; who often make hiring decisions based on written resumes and business decisions based on written proposals. When shown resumes and proposals printed on Southworth’s Fine Business Paper and equivalent documents printed on ordinary copy paper, the businesspeople indicated that they would be more likely to favor a job candidate whose resume was printed on Southworth paper. They were also more likely to pursue a proposal printed on the Southworth paper vs. one printed on ordinary paper.
Moreover, documents printed on the Southworth paper were perceived as being more professional looking, clearer, better organized, more detailed and more specific. Furthermore, they felt the writers of documents printed on the Southworth paper possessed superior personal attributes such as a more positive personality, greater enthusiasm and greater skill. This is despite the fact that the research was conducted so that the document content, font and layout seen by both groups was identical!
The majority of respondents who preferred the documents written on Southworth Fine Business Paper also felt that those who chose this paper took pride in their work. They believed that the paper added credibility to the documents.
While most business decision-makers feel that content is always most important, good presentation is a tie-breaker, all other things being equal.
January 9, 2003
Contact: Southworth Company