Make a Personal Connection with Fine Paper
Whether it’s that perfect pair of shoes or that “just right” piece of furniture in your home, the personal stationery you send communicates something special about you – your sense of style. Stationery continues to be one of the most elegant and distinctive forms of communication. Whether you are looking for personal correspondence cards or business letterhead, there are many paper options to help stamp your personality on your custom-made stationery.
The world of paper seems to have its own language in choosing the right paper. The paper choices available today include a large range in both quantity and quality. High quality papers include cotton and papers made from wood fiber. Recycled paper and alternative papers made from farm fibers are beginning to emerge for those seeking green alternatives. Along with identifying the type of paper to use for specific occasions, other factors that must be considered include: brightness, whiteness, opacity, surface and caliper. These decisions can be simplified by providing various paper samples in order to select the right paper for the job or occasion. From the business professional to the job seeker, to the casual acquaintance, there is a paper made specifically for your target audience. There was a post just this week on Fox Business which addressed how to evaluate the type of stationery to use depending on your intention. They were spot on with their recommendations. They could have been writing about Southworth, and in fact, they did give our Resume Paper a nice mention.
How you look on paper is really setting your personal brand, whether it’s the thank-you note, the personal card, the note of condolence or the note of congratulations. Not the casual thank-you email or how you look on a computer monitor.