Facebook Founder uses Snail Mail?
I know it’s hard to believe but it’s true. Yes, Mark Zuckerberg, the CEO of Facebook, has his own personal stationery. This is not remarkable news for the leaders of most corporations. But the notorious Mr. Zuckerberg happens to reign over a high-tech empire that is famous for gluing people to their computers and smart phones where they conduct most of their interpersonal communications via Wall posts. The Facebook Corporate Headquarters is not what one would consider to be a mecca for traditional cotton letterhead and matching #10 envelopes.
“Mark gets a lot of mail thanking him from people with amazing personal stories made possible because of Facebook. We wanted to make something a little more personal and special for him to respond,” says Ben Barry, the designer of the stationery.
The stationery design is simple, elegant and quite official-looking with an embossed seal that bears Mr. Zuckerberg’s name in raised letters. The combination of the paper’s texture with the embossed seal results in a sensual, tactile quality that would be impossible to achieve with a computer monitor. It goes to show that putting words on paper will always have greater impact than scrolling through pixels on a monitor. Even Mark Zuckerberg seems to recognize that fact.
That’s why I love my job. Spreading the word about using great quality paper and the importance of corresponding on good old-fashioned stationery sometimes feels like a losing battle. It’s the little things like this that keep me going.
Thank you, Mr. Zuckerberg. Your letter is in the mail.
P.S. Southworth’s own talented design team has created a number of stationery templates that you can download for your own personal or professional use. Feel free to use them. But don’t forget to mail me a copy that I can add to my cubicle “wall.” I promise to “Like” it.