Monthly Archives: November 2011

Keeping Top-Of-Mind With Your Customers

Keeping Top-Of-Mind With Your Customers

No matter what business you are in, you need to purposefully, thoughtfully and carefully plan out ways to stay top-of-mind with your customer base. If you sell consumer packaged goods, you are likely to use television advertising to let people know about your great product. If you are a retailer, you might use radio or newspaper to remind people to come to your store. But if you are a small business owner, how do you choose the right media for your business?

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Networking In Action: Listen for Valuable Content

Networking In Action: Listen for Valuable Content

Putting the Personal Touch into Your Follow-Up Correspondence

The most successful networkers are great listeners, not just great talkers. They know how to ask good questions and to engage other people in conversation. They are able to be fully present in the conversation, but also able to take mental note of the important information that the other person is sharing. Even the smallest details could be valuable to help you turn this new connection into a mutually-beneficial relationship for the future.

What kind of information is valuable?

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