Monthly Archives: August 2011



Professionalism is conveyed in many different ways, both “internally” and “externally.” You should take some time to think about both.

Posted in Branding | 1 Comment

Stand Out and Be Memorable

Stand Out and Be Memorable in your Networking Follow-Up

When most people hear the word “networking” they think of meeting and greeting new people, working a room, exchanging leads and referrals, making new connections. That is all true, but it’s only half the picture. The magic of networking happens in what you do after you meet the new person. Yes! The fortune is in your follow-up and in your follow-up system. Why?

Posted in Networking | 1 Comment

Your Super Bowl Resume? I’m Lovin’ It!

Job Seekers: Your Super Bowl Resume? I’m Lovin’ It!

Looking for a job? How marketable are you?

Yesterday a client sent me a question I’ve heard often, especially in this era of nearly 10% unemployment: “Am I marketable?”

If you are asking this question, the first thing to do is to congratulate yourself for “getting” it, for understanding that you have to deliver a compelling message. The answer is a surprising one.

Posted in Careers | 1 Comment

Facebook Founder uses Snail Mail?

Facebook Founder uses Snail Mail?

I know it’s hard to believe but it’s true. Yes, Mark Zuckerberg, the CEO of Facebook, has his own personal stationery. This is not remarkable news for the leaders of most corporations. But the notorious Mr. Zuckerberg happens to reign over a high-tech empire that is famous for gluing people to their computers and smart phones where they conduct most of their interpersonal communications via Wall posts. The Facebook Corporate Headquarters is not what one would consider to be a mecca for traditional cotton letterhead and matching #10 envelopes.

Posted in Thoughts from Southworth | 2 Comments